The sign is up. Everyone seems to like it. Not your typical mall store sign. That's a good thing because this is not your typical mall of stores, and Insomnia Coffee Company is definitely not your typical coffee house. So the sign works. It has character, and a lot of it, just like Insomnia Coffee Company will have lots of character.
By the way, there is a lot more parking then what you see in this photo. A whole parking lot more!
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